Packaging tweak

 

As part of bringing this long-resting blog back to life, I’ve also taken the opportunity to update and refine some of the Nutterjuck Lures packaging, especially for our smaller Bass lures. Since 2016, a lot has evolved in the world of handmade fishing lures, and it felt like the perfect time to refresh the look while staying true to the simple, minimalist style that has always defined our timber lures.

You’ll also notice a major change for the first time, our small Bass lures: they now come with hooks. From day one, these lures were intentionally sold without hooks, based on the idea that hooks are a personal choice, brand, gauge, style, barb or barbless, everyone has their preference. But over the years, it became clear that many of these custom lures were never actually making it onto the water.

At their core, these lures are designed to be fished. They’re crafted to swim, to be tested, to chase Australian Bass, and ultimately to help create stories worth sharing. If adding hooks encourages more anglers to tie them on and put them to work, then that small change is absolutely a win.

For me, the real magic of handmade timber lures lies in the stories they gather, the scratches, the hook rash, the memories attached to each fish. Seeing these lures out there doing what they were built to do is the heart and soul of Nutterjuck.

With the blog fired back up and new content on the way, this update marks another step forward in keeping the craft alive, sharing the journey, and connecting with fellow anglers who appreciate high-quality fishing lures Australia can rely on.

Tags:
#TimberLures #HandmadeFishingLures #BassLures #AustralianBass #CustomLures #LureMaking #FishingAustralia #MinimalistDesign #FishingGear #BassFishing #FreshwaterFishing #NutterjuckLures #LureDesign #SmallLures #HandcraftedFishingGear