Thursday, December 11, 2025

Keeping It Simple… Not So Simple

Funny how the simplest lure designs can sit right in front of you for years before they finally click. This week I found myself circling back to a concept that has been staring me down for far too long, a minimalist wakebait idea that I could never quite justify cutting back to. Not until now.

After spending countless hours working on bigger baits, refining profiles, testing bib angles, balancing weights, and chasing the perfect action, I finally understand what those long nights were teaching me. The fundamentals. The backbone. The non-negotiables of a lure’s behaviour.

Only by going big for so long was I able to confidently go small.

Now, with a much deeper understanding of what truly drives action, I’ve been able to strip this lure back to the bare minimum, no unnecessary bulk, no wasted movement, while still keeping that subtle, true wakebait swim I was chasing. A clean, tight, honest action.

A reminder that “simple” is rarely simple at all.

I’m looking forward to seeing where this cut-back concept leads me next.

Sometimes the best ideas aren’t new, they’re just waiting for you to finally understand them.


Simple. Not so simple. Wake.




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