Sunday, June 21, 2026

When everything finally lines Up

 People often say persistence pays off, and this lure is proof of that.


I honestly don’t know what version this is anymore. It’s been years in the making. Two good mates have been on my case for a long time, asking me to build a jewfish lure that would do 


This and that



On paper it sounded simple, but combining those two key actions into one lure has pushed every lure-making trick I’ve learned over the years.


Time after time I’d get one characteristic perfect, but the other would be completely off. Back to the drawing board. 


Adjust. Test. Repeat.


That’s the reality of handcrafted lure design. Sometimes the smallest change completely transforms how a lure behaves in the water.


Then comes the moment that makes it all worthwhile. The first proper test session, and it gets eaten.




One fish doesn’t mean the job is finished, but it tells me I’m heading in the right direction.


So here’s a little sneak peek at where most of my attention has been over the last couple of years. There’s still plenty of testing ahead, but I’m excited to finally share a glimpse of what’s been keeping me busy.


Stay tuned, I think this one’s got plenty to give.

P.s yes the background has been Ai in these photos to protect the innocent 😂